Authentic Personal Branding

A New Blueprint for Building and Aligning a Powerful Leadership Brand

By:
Hubert K. Rampersad, President at TPS International Inc. and Personal Branding University, Miami Beach, USA

Published 2009

This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee’s Personal Brand with their Corporate Brand you can realize the ‘best fit’ between employee and company, which creates a highly engaged and happy workforce.

CONTENTS
Foreword, Marshall Goldsmith. Preface. Author's Profile. Introduction. PART 1: AUTHENTIC PERSONAL BRANDING. An Authentic Personal Branding Model. Define and Formulate Your Personal Ambition. Define and Formulate Your Personal Brand. Formulate Your Personal Balanced Scorecard. Implement and Cultivate Your Personal Ambition, Personal Brand, and Personal Balanced Scorecard. Aligning Your Personal Ambition and Personal Brand with Your Behavior and Actions: Alignment with Yourself. PART 2: AUTHENTIC COMPANY BRANDING. An Authentic Company Branding Model. Define and Formulate the Company Ambition. Define and Formulate the Company Brand. Formulate the Company Balanced Scorecard. Implement and Cultivate Your Company Ambition, Company Brand, and Company Balanced Scorecard. Aligning Personal Ambition and Personal Brand with Company Ambition and Company Brand: Alignment with Your Company. Epilogue. Afterword, Dave Ulrich. Appendecies: A Personal Ambition, Personal Brand, and Personal Balanced Scorecard Forms. B Authentic Personal Brand Coaching Framework and the Certified Personal Brand Coach (CPBC) Certification Program. C Personal BrandSoft. References and Recommended Reading. Index.

REVIEWS
"In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand—and just as important—how to persuasively communicate this brand to the world.... I love his focus on authenticity.... My request to you, the reader, is—make this book part of your life. Don't just read this book for its "interesting" content. Don't be content with a few "aha" moments. Make it part of your life planning—and ultimately part of your life! If you do, you can become a more integrated and successful person—and better enable your company to help you make a positive difference in our world!" Marshall Goldsmith

"Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues.... The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable.... It's a wonderful step by step approach to making a desired brand explicit.... The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow.... This book offers an architecture to turn these ideas into action." Dave Ulrich University of Michigan