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IAP BOOK SERIES: Classics in Instructional Technology "My copies were worn and torn, and often used. When I was asked for a list of publications that I considered 'must' reading for those in the field, these seven were at the top of my list. While I do not use them every day, I use them often enough in classes, in meetings, and as references for newly written papers that I keep them close at hand in my office. In my opinion they are the basis for a professional library of any person in the fields of instructional technology, instructional media, instructional design, or distance education." - Michael Simonson, Nova Southeastern University The Classics (Notes by Michael Simonson) Extending Education Through Technology: Selected Writing by James D. Finn on Instructional Technology (1972) AECT. ~334 pp. $39.95 A collection of writings by Jim Finn, long considered the "father of educational communications and technology," features articles written by Finn decades ago that are still widely quoted and directly relevant to the issues of the field today. One article alone, "Professionalizing the Audiovisual Field," is worth the price of this classic publication. The Evolution of American Educational Technology Paul Saettler, (1990), ~570 pp. $42.50 The history of the field, The Evolution of American Educational Technology, by Paul Saettler is the basic reference for how the field has grown and become the driving force in education and training that it is today. Every student of the field should read this book. Research, Principles and Practices in Visual Communication Ball, J. & Barnes, F. (1960). AECT. ~160 pp. $39.95 Learning from Television: What the Research Says Chu, G. & Schramm, W. (1967). NAEB. ~275 pp. $39.95 Trends in Programmed Instruction: Papers from the First Annual Convention of the National Society for Programmed Instruction Ofiesh, G. & Meierhenry, W. (1964). NEA. ~290pp. $39.95 Three books on this list of classics, Ball and Barnes’ Research, Principles, and Practices in Visual Communications, Chu and Schramm’s Learning from Television, and Ofiesh and Meierhenry’s Trends in Programmed Instruction are the primary sources for research and design in our field. Some claim, and they are probably correct, that much of what are considered 'best practices' today can be traced directly back to the conclusions provided by these three extremely important monographs. Change the terms visual communication, television, and programmed instruction to visual literacy, distance education, and e-learning and you have classic publications with direct implications to the work of most of us today. Technology and the Management of Instruction – Monograph 4 Heinich, R. (1970). AECT. ~198pp. $39.95 Robert Heinich’s often quoted and rarely found classic, Technology and the Management of Instruction, is a masterpiece of writing and advice about the field that resonates strongly today. Heinich is still considered a leader in the field, and many consider this monograph to be his best work. Okoboji: A Twenty Year Review of Leadership – 1955-1974 Cochran, L. (1975) Kendall Hunt .~300 pp. $39.95 Finally, who can forget the Okoboji conferences and Lee Cochran? With little doubt, the twenty years of Okoboji conferences set the stage and provided a platform for leadership development and intellectual growth in the field. The Okoboji conferences have been often mimicked but never duplicated. This summary of the 20 years of conferences by Lee Cochran, the driving force behind them, is a must for every book shelf. "Every instructional technology professional should have a copy of this book for its value as an historical record, as well as a reminder of our core tenets and intellectual values. Information Age Publishing is to be commended for re-releasing this and other classic readings in the field." ~ Susan M. Zvacek, Ph.D, University of Kansas
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