Corporate Social Responsibility in the Practice and in the Classroom

The Middle East and North Africa Region Perspective

Edited by:
Agata Stachowicz-Stanusch, Canadian University Dubai
Rommel Sergio, Canadian University Dubai
Nora Barson, Canadian University Dubai
Rachid Alami, Canadian University Dubai

A volume in the series: Research in Management Education and Development. Editor(s): Agata Stachowicz-Stanusch, Canadian University Dubai. Wolfgang Amann, HEC Paris. Hamid H. Kazeroony, North-West University Business School.

Published 2024

This book presenting several different cases from various parts of MENA region it showcases how companies cope with the changing economic and social challenges toward the longer-term sustainable development. Carefully selected a variety of case studies prepared by leading authors from the region offer actional insights into incorporating corporate social responsibility and sustainability practices into businesses in the MENA region. This book offers examples of how including social responsibility into everyday life can benefit organizations, society, and the environment. Further, the book provides a unique combination of academic, industrial, and local approaches. Perfect for students taking courses on strategic management, corporate social responsibility, business ethics, marketing, international business, or sustainability management during their undergraduate degrees and at the graduate level as part of an MBA program. This book is also an indispensable resource for consulting and training companies who work with other professionals.

CONTENTS
PART I: INTRODUCTION. Learning Globally While Building Local Solution: Is it the Best Way for The Corporate Social Responsibility Education? Agata Stachowicz-Stanusch, Rommel Sergio, Nora Barson, and Rachid Alami. PART II: TEACHING CORPORATE SOCIAL RESPONSIBILITY IN MENA REGION-ACROSS CURRICULUM AND BEYOND. Promoting Corporate Social Responsibility Through Sport: The Case Study of Al Masaood in the United Arab Emirates, Eduardo Russo and Leonardo José Mataruna-dos-Santos. Corporate Social Responsibility, Stakeholder Orientation, and Organizational Moral Development in the Middle East: An ABC Organization Case, Ettiene P. Hoffman, Rommel P. Sergio, and Francois Bester. Case Study: Nassef Sawiris: Orascom’s CSR Leadership in MENA (Egypt), Zakariya Chabani and Soumaya Askri. Corporate Social Responsibility and Organizational Performance: The Case of a Moroccan Bank, Rachid Alami, Turki Al Masaeid, Marwan Mohammed Al Khalidi, and Saif Ur-Rehman. The Impact of Internship on Corporate Social Responsibility: The Case Study of University-Industry Collaboration in Dubai, Soumaya Askri and Samar Billi Noaman. Greener Together, Giving Together: Etihad Airways’ Corporate Social Responsibility Highlights, Rommel Sergio, Ettiene Paul Hoffman, Rachid Alami, Francois Bester, Marites Rio, Niclie Titatira, and Leo Obra. Advancing Corporate Social Responsibility in the MENA Region: A Comprehensive Examination of Practices, Nour El Hallak and Davide Contu. How the United Arab Emirates is Using Artificial Intelligence to Enhance Social Responsibility Practices, Rand Alenaizi and Agata Stachowicz-Stanusch. The Ethical Implications of Utilizing Generative Artificial Intelligence in Academic Research: A Focus on Corporate Social Responsibility, Soumaya Askri and Zakariya Chabani. The Role of Governance and Social Responsibility at Dubai Police, Jorge J. Román, Abdul Quddos Al Obaidli, Abdelrahman Hassan Almuaini, and Rachid Alami. Forging Sustainable Futures: Dynamics in Corporate Sector and Education as Dual Perspective on Turnover Intentions and Research Integration, Francois Bester, Rommel Sergio, Nasr AlSuwaidi, Mohammed AlMarri, and Amal Sabri Omar. PART III: REALITY AND CHALLENGES OF SUSTAINABILITY— MENA REGION PERSPECTIVE. Corporate Social Responsibility and Sustainability in Luxury Food Restaurants in the UAE Market: A Case Study, Soumaya Askri, Samar Billi Noaman, and Kiran Tangri. Mohammed Bin Rashid Al Maktoum Solar Park: A Pillar in Dubai’s Clean Energy Strategy and Sustainability, Insaf Mamoghli Lahouel and Lilian Gheyathaldin. LEGO’s Tools for Sustainability: Innovating Strategic Management Processes in Corporate Social Responsibility, Rommel Sergio, Charisse Reyes, Zakariya Chabani, Nancy Pascual, Mark John Distor, Darwin Diola, and Archie Tradio Escala. Can Luxury Hotel Pioneer the ‘Third Wave’ in Hospitality Sustainability: The Case Study of Jumeirah Group, Samar Billi Noaman, Asad Syed, Amira Elshenawi, and Sabrina De Souza. Green Marketing in Tourism Industry: Case Study of Hotels in North Africa, Rachid Alami, Marwan Mohammed Al Khalidi, Sugandha Agarwal, and Jorge Roman. An Exploration into Transformational Leadership and the Way it Affects Sustainable Perfromance: A Case Study of an Oil and Gas Company in the United Arab Emirates, Yaser Al Ali and Chrisitna Koutra. Estimating the Impact of the Sustainable Development Goals on Lebanese Society: A Micro-CSR Approach, Samar Billi Noaman. Promoting Sustainable Behavior, Among Children in the UAE Market, Soumaya Askri. About the Editors. About the Contributors.